Client:
Internal Design Experiment
Completed:
March 2024
Challenge
The goal of Chromalysis was to showcase how slight design changes, specifically in color and layout variations, can significantly impact user perception and experience. The experiment focused on an AI-driven biotech firm's homepage, creating five distinct versions with six color schemes.
Recommendations
The next recommended step is to conduct controlled A/B testing of multiple homepage versions, each designed to highlight different psychological and usability factors. This process will measure user interactions, emotional responses, and conversion-related behaviors across variations.
By isolating color schemes and structural changes, we can gain deeper insights into how visual identity influences usability and brand perception.
Scope keywords:
AI
Visual Perception
Conversion
Deliverables
In digital format:
5 Variants
6 Color Schemes
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